“Holiday Publicity Planning” WORKSHOP
Friday, August 16, 2024
10am-12pm— Virtual (Zoom Session)
The problem:
The holidays are a competitive time for business owners looking to get more attention for their brands, but with special sales, events, promotions and initiatives, it’s a critical season for entrepreneurs.
How can they get ahead of the competition to catch the eyes of the media and their audience?
The solution:
We’re hosting an intense, fast-paced workshop to help you get the shine you’re looking for this quarter. The experience will include:
Pitch calendars for September, October, November, and December
12 fresh media opportunities (not including traditional holidays like Thanksgiving and Christmas)
7-10 unique story angles that you can use for your specific business
15-20 social media post ideas to emerge as a thought leader with fresh insight during relevant, high-traffic times
individual “hot seat” time with publicists to give feedback on your ideas
This is a fast-paced, hands-on experience.
Here’s what you can expect:
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High-level content
You’ll receive no-fluff content that cuts straight to key timelines and industry insights you need gain the attention of your audience and key media decision-makers.
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Real-time feedback
Ready for the hot seat? Workshops aren’t just instructional, they’re collaborative. Build out your personal PR plan receive feedback from both the facilitator and fellow attendees.
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Pitch calendar
You’ll receive four calendars to highlight key opportunities for media attention, along with timelines for when you should pitch what.
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PROGRAM OUTLINE
Are you ready for this?
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01: Identifying story angles
You’re not getting attention because you’re not telling the right story. We’ll take you through our in-house framework to help you create fresh timely angles that appeal to the media.
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02: Pitch calendars
We’ll examine upcoming opportunities for you to get media attention that positions you ahead of the competition.
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03: Using social media
Many story tv and podcast invitations are generated from a thought leaders post. We’ll show you how to create holiday content that gets you noticed.
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04: Hot Seat
After reviewing key opportunities and learning frameworks for crafting compelling angles, you’ll have a chance to share your plan with the group and get receive sharp feedback in real time.
But don’t take our word for it…
“I got a customized template telling me how to pitch a local reporter here in Tampa and within 30 minutes of sending it, we booked the interview. This training actually works.”
— Ashley Canay of Ashley Canay Photography
“It’s so good! After getting these strategies I feel like I had a battery put in my back, energized and ready to put them to use.”